BROWN & JOHNSON PRODUCTIONS, INC.

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​Nielsen Impact Summary on WFAA-ABC Dallas

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Televised On:

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            *          WFAA Television

            *          Dallas/Ft. Worth (Market Rank #8)

            *          Channel 8 ABC

            *          Sunday nights 11:15 pm

 

Historical Performance:​

 

            *          Impact delivers a 3.6 average rating for the DFW market

            *          Impact averages 14.25% share

            *          65,700 households tune in  on the average ​​BROADCAST

 

Audience Profile:​

 

            *          Impact skews to the African American viewer

            *          42% of Impact viewers are 18-24

            *          30% of Impact viewers are 25-34

            *          14% of Impact viewers are 35-49

            *          14% of Impact viewers are 50+

 

Demographics                                                            Number of Viewers​

 

Persons 21-49                                                                          32,000

Persons 35+                                                                             27,750

 

Women 18-49                                                                          20,750

Women 25-49                                                                          20,000

Women 25-54                                                                          17,000

 

Working Women                                                                      11,750

 

Men 18-34                                                                                 7,250

Men 18-49                                                                               12,500

Men 25-54                                                                                 6,250

Men 25-64                                                                                 8,750

 

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